Before writing the Market Analysis section of the business plan, GSMR use these general terms to start research:
Target Market
| Age |
What age range am I catering my products/services to? Kids? Adults? Seniors? Gen X? Millennials? |
| Gender |
Am I targeting men, women, or both sexes? |
| Marital Status |
Are my target customers married or single? |
| Family |
What is their family structure (number of children, extended family, etc.)? |
| Location |
Where do they live? Am I looking to sell locally? Regionally, Nationally? |
| Education |
How well are they educated? |
| Income |
What is their income? |
| Occupation |
What do they do for a living? |
| Religion |
Are they members of a particular religious group? |
| Language |
Are they members of a particular language group? |
| Lifestyle |
What is their lifestyle like? |
| Motivation |
What motivates them? |
| Size |
What is the size of the the target market? |
